About Nick Luu

I built Pics from Nicks to capture the energy of real life—moments that are raw, imperfect, and full of personality. What started as shooting friends and local events turned into a career photographing weddings, brands, and high-school sports teams across Southern California.

As my projects grew, I realized most people didn’t just need great visuals but systems that worked behind the scenes. That led to 001.LUU [ctrl], a hybrid creative and tech studio that helps businesses look sharp and run smoother. From web design and brand storytelling to IT consulting and cloud infrastructure, I build everything with the same approach I use behind the camera: clarity, intention, and detail.

I care about ideas that move people, visuals that feel alive, and workflows that actually make sense. Whether it’s capturing a once-in-a-lifetime shot or redesigning how a company runs its digital tools, my goal is the same—create something that lasts.